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Power 1/2 Hour: How 30 Minutes Can Take You From Subpar to Superstar

by Brandon DiNovi

Power 1/2 Hour: How 30 Minutes Can Take You From Subpar to Superstar

Dear Fellow ALPHA,

We live in an eco-friendly world where it’s common to hear people talk about renewable energy sources, waste products and carbon emissions. When I ask people what the most precious non-renewable resource on the planet is, I usually hear answers like fossil fuels, gold, etc.

I can’t argue, fossil fuels are definitely in finite supply and will run out sooner or later. However, I believe time is our most precious resource. We didn’t come with a life gauge. Nobody knows how much time they have left. I point this out not to scare you, but to motivate you so that you might view time differently. At seminars, I encourage people to view time as a tangible object, as something we can mold through our experiences.

Life is busy. Work, kids & family obligations take up the brunt of the day. It’s no surprise that people have a hard time securing extra time for personal improvement. Heck, finding time for personal improvement is almost impossible when having a quiet moment in the bathroom becomes as rare as an endangered species.

Understanding that many American’s feel pressured for time, I decided to research how much someone could accomplish in small increments over the course of a year. What I found was astonishing.

Check it out…

According to Harvard, riding a stationary bike with moderate intensity for 30 minutes can cause a 155 lb man to burn 260 calories. The same size person will burn 409 calories if they run for 30 minutes at a 9-mile per hour pace.

This might not seem like a lot, however, over a year this exercise can make a dramatic impact on an individual’s life and overall health. Think about it, if a person only works out 3 days a week they can be expending between 780 - 1,227 calories. Figure that there are 52-weeks per year, this calculates to about 40,000 - 64,000 calories a year.

Divide that by the amount of energy in 1lb. of fat (3,500) and it’s easy to see how a person could lose between 11 to 18lbs., respectively, a year by regularly riding a stationary bike or going for a jog.

I didn’t even take into account the hand to mouth equation. The equation above simply looks at calorie expenditure. If a person chooses even a moderate improvement in diet the results could be exponential. I guess that’s why they call it diet and exercise.

Plus, working out 30 minutes, 3 days a week, accounts for less than 1% of our available time in any given week.

It gets even better…

Recently I read an article that reported Bill Gates reads 50 books a year and the majority of his books are in the non-fiction genera. After reading about Gates, I learned that the average person reads about 200 words a minute and that the average non-fiction book contains approximately 60,000 words.

So that got me to thinking, what would happen if a person decided to implement 30 minutes a day for reading? The answer blew my mind! If a person dedicated a 1/2 hour each day for reading, by the end of the year they will have read approximately 36 books! Do you think that would cause a major shift in their intelligence?

You bet it would!

Now, just imagine if a person dedicated themselves to reading from one specific genre: parenting, child development, nutrition, exercise, relationships or mechanics. By the end of the year, that person could be near expert level.

In conclusion, I want to emphasize how important time is. The leaders of this world are using it to mold a better experience for themselves and for others. So, don’t waste your most precious resource on a television show you don’t enjoy, people who bring you down or rehashing problems just to hear yourself talk. Instead, crack open a book, jump on the treadmill or engage in another leisure activity. The results just might surprise you!

Until next time,

Attack your life with passion!


Brandon DiNovi

Brandon DiNovi

Co-Founder & CEO, RAM



1. "Calories Burned in 30 Minutes for People of Three Different Weights - Harvard Health." Harvard Health. N.p., n.d. Web.

2. Baer, Drake. "Bill Gates Says Reading 50 Books a Year Gives Him a Huge Advantage." Tech Insider. N.p., n.d. Web.

Brandon DiNovi
Brandon DiNovi

Brandon DiNovi is the Co-Founder and CEO of RAM ADVANTAGE. He holds a doctorate degree as well as two bachelors in the field of human performance. He is also the author of American Strength: The Ultimate Guide To Health, Happiness and Success.

Disclaimer: The information, suggestions, and techniques offered in this blog are the result of the author’s experiences and are not intended to be a substitute for professional financial advice, medical advice, diagnosis, or treatment. Some articles are intended to influence the reader to purchase products or services. Before making a purchase, financial, medical or health decision the reader should contact a qualified professional. If you have questions or concerns, seek the advice of a financial consultant, physician or other qualified professional before practicing the techniques presented here.

In fact, you should always consult a qualified healthcare professional before beginning a new nutritional or exercise program. If you fail to do so, it is the same as self-prescribing, and neither the author nor RAM ADVANTAGE assumes responsibility. *This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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