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SNR: The Recipe for High Achievement

by Brandon DiNovi


Dear Fellow ALPHA,

If you are like me, you enjoy watching sports. My two favorite sports to watch are the NFL and the UFC. I love the constant excitement and thrill when anything can happen at anytime. You better not blink or you will miss an epic pass down the sidelines for a game wining TD or a fighter panic and get caught in a submission.

Boom! Done! Game over! If you blinked, you missed it.

So, it’s no wonder why men and women get so annoyed when others, who are less interested in the game, decide to try and carry on a conversation while the excitement is going on.

Shhh, I am trying to hear the audible. I know I have no idea what OMAHA means but it must be important! Can you pleeease go in the other room to talk?!

Sound like a Sunday afternoon at your house? I bet it does. It’s a frequent scenario in many American homes. But why is this so distracting and even powerful enough to derail the pleasure of watching the game? In scientific terms it’s called an imbalanced signal to noise ratio (SNR).

Huh? I thought we were talking about sports.

Stick with me Bubba...

The signal to noise ratio (SNR) is an equation that measures the amount of a desired signal compared to that of background noise. The equation measures the ratio between the signal power and the power of the background noise.

In our example above, watching a sporting event, the reason talking causes such frustration is because the conversation is creating enough background “noise” to disrupt your “signal” which is your desire to watch the game. However, once the background noise is reduced or removed all together the signal is no longer impeded and you start enjoying the game again.  

One of the best examples of a person being able to eliminate the noise so they could focus their signal, or the task at hand, was in the Kevin Costner movie For Love of the Game. Costner play’s Billy Chapel an aging pitcher who is on the wrong side of his glory years. Still effective, but not the ace he once was.

One of my favorite parts of the movie is where Chapel is standing on the mound in Yankee Stadium. Rowdy fans are screaming insults, people are blowing horns and the train is rumbling by. The noise is deafening. It’s enough to suffocate most people’s concentration. However, Chapel tells himself to clear the mechanism a saying that allows him to focus his mind and drown out the noise.

The director does a fabulous job at letting us, the viewers, inside Chapel's head as the noise is snuffed out. First, the audible distraction is turned down and his peripheral vision is blurred. Chapel, the catcher and the batter are alone in total silence. Chapel’s face is relaxed and his vision is clear. He winds up and all we can hear is the muffled sound of the umpire yell out Striiiiike one!



As you can see from our Hollywood example SNR is a critical component in goal attainment and ultimately, personal excellence. I believe one of the biggest inhibiting factors that keep people from performing well is an imbalanced SNR within their life. They allow their signal to be weakened by environmental noise, also known as, distractions.


Your personal signal is expressed as your goals, passion, drive and ambitions. The things that make you get out of bed in the morning. Not desires or cravings, but the things that truly excite you. Many people struggle with identifying their goals and as a result they wander through life with a dull weak signal. If you lack a clear vision, it’s imperative that you stop muddling through life and pick a direction. If you have a clear vision for your goal, then you are on the right track.


Feel passionate about it? Awesome! Almost obsessed with it? Even better!


When you get to this point, your signal is almost palpable by other people. It’s important that you keep the signal from becoming impeded. Stay focused and intense, you will find that goal attainment will be much easier. However, just like The Essex’s sang in 63’ sometimes that’s…easier said than done.


1. Media: Television programs, blogs, podcasts and music that feed your mind with fear, anxiety and worry are huge noise polluters. Staying current with world news is a good thing. However, watching or listening to intricate details about atrocities won’t help you move forward. Instead, it births an emotional state that has the potential to derail your forward movement.

2. Relationships: Negative, unsupportive people can also tip the SNR in a detrimental way. Think of people as you would a ladder. You want individuals who support you and help guide you on your path. People who are sturdy and willing to help you reach higher. Stay away from people who will deprecate your efforts, this only adds to the noise.

(Side-note - corrective criticism, or suggestions to improve an idea, are not the same as noise. This is valuable information, which can help you move forward. Corrective criticism helps you see flaws in an area you may have overlooked. The key is having corrective criticism not just criticism).

3. Social networks: Without a doubt, social networking and all of the e-pressures that come along with it are some of the biggest distractions in society today. It’s hard to keep a signal strong when you are preoccupied with tweets, followers, shares and friends.

Oh, and don’t forget about the cyber idiots. The keyboard warriors whose single intent is to troll people, spewing cyber-garbage in every direction. They leave comments and posts with the sole purpose of inflaming others. My suggestion, don’t give these people your time or energy.  Don’t look at them and don’t engage with them, it will only feed their ignorance. Plus, if a stranger has the ability to derail your momentum with 140 characters, you can be sure that the noise has overtaken the signal.

I believe social media can be one of the biggest signal promoters and distractors. You can use your online networks to connect with friends, promote your business or stay up to date with the news. However, I highly suggest you do not use these platforms to dump your emotional garbage or pick up other people’s garbage. Just like Eric Clapton sang, it's in the way that you use it. Social networking is the same way, it’s in the way you use it.

4. Internal dialogue: The internal conversations you have with yourself can be the biggest noise generator of all. What you allow your mind to dwell upon is just as important as whom you hang out with, what you watch on television and what social networking activities you engage in.

Try and keep your mind keenly focused on your goal and the direction you want your life to move. Be wary of activities (see items 1-3) that steer your focus in a direction unrelated to goal attainment. It’s this simple: where your focus goes, you will grow.

By making conscious choices to increase your SNR, you can increase the probability of goal attainment. Achieving your goal can be hard enough on its own, but it becomes almost impossible with added obstacles and distractions. Remove the noise, clear the mechanism, and watch how it will lead to faster results.

Until next time,

Attack your life with passion! 

Brandon DiNovi

Brandon DiNovi

Co-Founder & CEO, RAM

Brandon DiNovi
Brandon DiNovi

Brandon DiNovi is the Co-Founder and CEO of RAM ADVANTAGE. He holds a doctorate degree as well as two bachelors in the field of human performance. He is also the author of American Strength: The Ultimate Guide To Health, Happiness and Success.

Disclaimer: The information, suggestions, and techniques offered in this blog are the result of the author’s experiences and are not intended to be a substitute for professional financial advice, medical advice, diagnosis, or treatment. Some articles are intended to influence the reader to purchase products or services. Before making a purchase, financial, medical or health decision the reader should contact a qualified professional. If you have questions or concerns, seek the advice of a financial consultant, physician or other qualified professional before practicing the techniques presented here.

In fact, you should always consult a qualified healthcare professional before beginning a new nutritional or exercise program. If you fail to do so, it is the same as self-prescribing, and neither the author nor RAM ADVANTAGE assumes responsibility. *This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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